Focal length
The distance between the lens and the image sensor, determining magnification.
What is focal length?
Focal length, measured in millimeters (mm), determines how much of a scene your camera captures and how magnified subjects appear. Shorter focal lengths (24-35mm) capture wider angles but can distort products at the edges. Longer focal lengths (85-100mm) compress perspective and are ideal for product photography as they minimize distortion and create flattering proportions. A 50-100mm lens is typically recommended for product photography.
Pro tips
Use 50-100mm focal length for product photography to avoid distortion
Avoid wide-angle lenses for products as they distort shapes
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